The Regional Australia difference
Do you ever feel like you could be living a better life? That you should be spending more time with your kids? Sharing more intimate moments with your partner? Do you ever sit in traffic and wish you could get off the work roller-coaster? Stop working for just one month and consider what job you actually want to do? Exercise more, stress less and Read More
Whether you realise it or not, you already have a personal brand.
You may not have defined it yourself yet, but if you don’t start to, then someone else might end up doing it for you.
A brand, regardless of whether it’s personal, for a company or particular product is, at its most basic level what people think, feel and say about something when they hear it or see it Read More
Content Marketing is one of the hottest trends in our industry this year. But what exactly is it and how is it different to traditional marketing? Well at its most basic, it is creating content that is interesting, valuable, and informative and then distributing this through your marketing channels with the aim of enticing audiences to take action ideally, make a purchase.
Creating Read More
All too often we hear suggestions that regional audiences are not regular users of digital and social media. We hear that traditional communication and marketing platforms such as newspaper, television and radio are the only mediums for reaching regional audiences. And we are told regional users are not high frequency users of digital and social media platforms.
These perceptions, oft Read More
We all know that the purpose of communication is to share information, ideas and thoughts. However effective communication goes much deeper than this. It is not just about sending out your information to regional audiences and hoping you get results. Effective communication is also about building understanding and engagement with your regional audiences, and ultimately change consumer behaviou Read More