Our Team

Accomplished Directors Adam Arndell and Sara Crowe lead the team at C7EVEN Communications.

Adam has over 20 years of experience in marketing, communications and event management with roles in creative strategy development, campaign execution and business management. Over this time Adam has worked with many global blue-chip organisations across a range of industries including FMCG, agribusiness, community, finance and telecommunications. He holds a Master of Business Administration (International Marketing), a Bachelor of Business (Marketing/Business Management) and is a member of the Australian Institute of Management.

Sara has 15 years of experience in communications, stakeholder engagement, public relations and event management. Prior to establishing C7EVEN, Sara held various in-house communication positions for national organisations and the federal government Department of Prime Minister & Cabinet before joining a PR agency where she developed and implemented communication campaigns for corporate agribusinesses, research and development corporations, local and federal government agencies and academia. Sara holds a Bachelor Communications (Public Relations) and is currently studying for a Graduate Diploma in Psychology. She is a member of the Public Relations Institute of Australia and a Director of the Tamworth Business Chamber.

Together they oversee all work by C7EVEN and are heavily involved in all projects and as part of the team, they work with clients, to create captivating communication and marketing campaigns that inspire.

With over 25 years of branding and communications experience, Sheldon brings to C7EVEN a specialised kit of design, photography and video services. But where he truly shines is in his ability to understand clients and their problems; to collaborate and explore potential solutions; and to consistently deliver results.

Sheldon has rolled up his sleeves for organisations in agriculture, banking, energy, environmental services, finance, healthcare, insurance, manufacturing, marketing, media, mining, professional services, property, social services, sport, technology, telecommunications and transport.

He likes clean bicycle chains, animated films and when plans come together!

Susie is an experienced communications and PR professional with over 15 years of experience both in-house and within an agency.

Following five years in senior communication management positions at Adelaide Hills Council and Tamworth Regional Council, Susie has returned to agency life where her experience working for the likes of Hill + Knowlton in Sydney and Sefton & Associates on large multi-channel national campaigns is being put to good use across C7EVEN’s corporate and lifestyle clients.

Her skills include, strategy development, PR and marketing activation, internal communications and crisis communications – to name just a few.

Susie holds a Bachelor of Arts (Public Relations and Organisational Communication) with minor in Marketing and heads up C7EVEN’s client service team from Sydney.

Courtney is a career event manager and organiser extraordinaire.  At C7EVEN Courtney is the one who makes the agency runs smoothly, managing traffic and providing project oversight for our Account teams.  She also supports on our event and lifestyle client projects.  You will see her smiling face in our Tamworth office.

Kate is a talented marketing professional with experience across a wide range of integrated marketing and public relations campaigns and clients.

Her experience extends international marketing (Asia) and trade marketing for Sanger Australia/ Bindaree Beef, as well as digital and PR for R.M.Williams.

At C7EVEN Kate oversees the company’s digital media efforts, including website design and content, digital advertising and social media platforms. Over the past 2 years, Kate has developed, executed and optimised paid, earned and owned digital media strategies for some of our largest marketing, creative and social media clients including Virbac Australia, PGG Wrightson Seeds, Cam-Am and Kingspan Water.

Kate works closely with Account Managers to formulate and execute strategic approaches to growing digital revenue for clients.

Kate holds a Bachelor of Business Management (Marketing, Event Management & International Management).

Luci is a dynamic and detail focussed professional who has spent the past decade working on some of the country’s largest field days and events.

Luci’s experience includes event management, marketing, operations, sales and project management. Her logistical knowledge is second to none and she works closely with clients to achieve targets and meaningful outcomes.

Luci manages the day-to-day aspects of C7EVEN’s event and PR client portfolio including, Toyota Country Music Festival, Golden Guitar Awards and Roche Estate.

Zoe is an experienced public relations professional, social and digital media content creator, designer and passionate people person. Having recently completed her degree, Zoe joins C7EVEN as an Account Manager, using her innate ability to create and deliver unique content for clients and supporting large projects.

Zoe has experience working with agencies in Sydney including Morey Media, where she represented clients such as Pacific Magazines, Melanoma Institute of Australia, Copyright Agency and Ovvio Organics.

Matt is an award-winning writer with over 15 years of experience working for a range of DM specialist, full service and interactive agencies.

He has generated ideas and copy for brand advertising, DM, online and editorial markets and is able to handle everything from social media and EDMs to traditional ad campaigns, mailings, brochures and more.

Matt specialises in online writing, and handles everything from strategy, planning, wireframes and site navigation to copywriting, content marketing, social media and SEO.

He has a literature degree, is an avid skier, a keen photographer and occasional yogi.

Sam is a copywriter and video content creator with C7EVEN. He has worked at some of Australia’s most trusted media groups and he prides himself on delivering within a competitive media landscape through sound judgment, accuracy and compelling story telling.

Sam has held a number of senior journalist roles including most recently Associate Editor of The Huffington Post and The Australian Associated Press and The Australian Financial Review. He is also Director of Canvas Collective.

Sam has a Bachelor of Arts (English) from the University of Sydney, a Bachelor of Law from the University of Sydney and a Graduate Diploma in Screenwriting from the Australian Film, Television and Radio School.

Wael is a graphic designer & illustrator with over 20 years’ experience. Wael thrives on coming up with new ideas and has an absolute passion for all things creative.

Wael’s strengths are his adaptability to work on any given task from concepts through to finished artwork, handle many jobs simultaneously and work under extreme pressure. He has expert knowledge in all Adobe CS applications print and prepress.

Weal has worked with a number of large well-known brands including Nivea, Chanel, Revlon, Schwarzkopf, Elostaplast and Sunbeam.