Multimin Performance Ready Challenge
The campaign used platforms that connected the target audience with other similar farmers using interactive tools like Q&A’s, blogs, and other sharing channels, enabling consumers to connect and share with other like-minded producers.
The campaign involved:
The campaign had a strong element of social sharing and engagement via content that was entertaining, educational and beneficial for the target audience.
During the nomination phase of the campaign, 133 farmer nominations were received.
Extensive media coverage of the Multimin Performance Ready Challenge campaign was achieved throughout the campaign period.
Several earned media outcomes were also achieved through the PR strategy and during the public voting phase of the campaign, 4,897 votes were received and 1,904 email addresses were captured for Virbac’s CRM database.