Whether it be creating your identity, understanding and communicating your value proposition and brand story, generating brand awareness or behavioural change in your target audience, selling your products and services, or communicating during a crisis; marketing is critical to business growth and success.
And as the big brands already know, there are many benefits to collaborating and working side-by-side with a marketing agency, to help you achieve your goals, including:
Creativity and a fresh perspective. Agencies provide a fresh, outside perspective and new ideas to businesses who may find it difficult to see things from a different angle. We also provide a reality check when it is needed. And because our focus is on your audience, we tell your story in a way that resonates with them.
Access to the latest trends, research and systems. As an agency, we’ve got our finger on the pulse with the latest trends, research, media platforms and channels and technology. And we know how to apply this to brands.
Experience and talent. When you work with an agency, you have direct access to a large pool of specialist expertise and resources across all aspects of marketing. This means that your internal team can focus their attention where it is most needed on their core business, knowing that your agency has the rest covered.
Scalability. Marketing agencies work as an extension of your internal team, with the ability to quickly scale up in busy periods and down in quieter times, based on the needs of your business. This makes sense for many reasons. It is cost effective, it allows you to get campaigns in market quickly and you can achieve a lot more without having to increase the size of your internal team permanently.
Collaboration. An agency acts as a brands strategic partner, working with them for a number of years as an extension of their internal team. Agencies assist to bridge internal skills gaps and they are an integral part of the company’s team. It is the truly collaborative partnerships that yield the best results.
Motivation. As an agency, we focus on the task at hand; developing and executing a brand’s marketing strategy. We are motivated by results. We know exactly what we must do to achieve these results. We’re not part of the internal team and we won’t get held up by the ‘barriers’ that may appear. But we will work with you to find a way to make it work. Because that’s our job!
At the end of the day, it’s about finding the right ‘fit’ and this often comes down to the team – brands want to work with people who they connect with, can trust, and enjoy working with. We’re often told that apart from our skills and experience, clients choose to work with us at C7EVEN because of our team and our ability to work seamlessly.
We’re passionate about creating captivating marketing solutions that inspire, and we’d love to collaborate with you. So, drop us a line. We’d love to connect!