Australian Eggs
From Farm to Future:
A three-year partnership built on trust, strategy, and industry leadership
Digital Marketing | Stakeholder and Community engagement | Public Relations and Crisis Communications | Strategy and Planning
The Opportunity
Australian Eggs sought to build stronger community trust, improve community understanding of its research and sustainability work, and support the industry through periods of significant scrutiny. With ongoing challenges such as egg shortages, biosecurity risks, and changing consumer expectations, the organisation required an aligned communications approach that could evolve with the industry.
Our Partnership
Over three years, C7even has partnered with Australian Eggs to deliver a unified communications strategy that strengthens reputation, builds trust, and engages communities. Through proactive PR, creative design, and digital innovation, we’ve positioned Australian Eggs as a credible, future-focused leader while supporting stakeholders and navigating complex industry challenges.
Our Approach
From crafting compelling narratives and managing crises to driving youth engagement through national digital campaigns, we’ve delivered initiatives that showcase sustainability, innovation, and opportunity. Our work spans media relations, stakeholder collaboration, creative design, and targeted digital strategies—culminating in a consistent brand presence and a stronger pipeline for the industry’s future.
Communications and Media:
Developed a 12-month integrated communication and PR strategy to guide messaging and media activity, leverage research and technology innovation to position the industry as sustainable and future-focused. We focussed on communications pillars that showcased Australian Eggs as the problem solver driving positive industry-wide change
Crisis Communications:
To support the industry through challenging and unpredictable moments, we created a robust Crisis Communications Plan to provide a clear framework for Australian Eggs, industry and producers during complex media environments and sector-wide changes.
Engaged influencers and industry voices through key PR and communications opportunities to amplify trust and credibility, reaffirming Australian Eggs’ vision and purpose.
Content Creation and Campaigns:
Produced compelling video content and launched multiple national digital campaigns targeting young professionals and next generation. These campaigns showcased career pathways in the Australian Egg industry, as well as agriculture, science, and food production, supported by a purpose-built landing pages and associated collateral.
Creative Consistency:
To support brand consistency and audience engagement, we have delivered ongoing design and creative services. This includes updating collateral to reflect a consistent brand look and feel, and producing a dedicated careers guide that visually showcases opportunities within the egg industry.l
Our Result
Narrative Building
Strengthened Industry Reputation:
We positioned Australian Eggs as a trusted, future-focused leader, driving national media coverage on sustainability, research, and innovation while deepening public understanding of its role in shaping positive change.
Issues Management
Greater Industry Resilience:
We guided Australian Eggs through complex media events, enabling fast, consistent responses to biosecurity, supply, and regulatory challenges—helping maintain trust and minimise reputational risk during high-pressure moments.t.
Industry Collaboration
Building Confidence:
We strengthened relationships with influencers and sector partners, unified messaging across stakeholders, and amplified trusted voices to reinforce Australian Eggs’ purpose and credibility.
Expanding Reach:
We boosted awareness of egg industry careers among students and young professionals through targeted digital campaigns and engaging video content—laying the foundation for a stronger workforce pipeline in agriculture.
Creative Consistency
Strengthening Brand Recognition:
We delivered a cohesive visual identity across all collateral, enhanced engagement through modern, user-focused design, and produced high-value assets like the careers guide to boost industry attraction.
