McDonalds Australia

Education and awareness for regional communities.

Event Management | Event Activation

The Challenge

McDonald’s wanted more than a presence at the Tamworth Country Music Festival, they wanted to own a moment. The goal? Celebrate Aussie youth, back regional talent, and show families the real story behind their burgers.

Our Approach

Golden Gig Stage
90+ rising stars performing live on stage.

Interactive Activities
Grow your own lettuce hands-on activity and a build your own burger game, fun for kids and adults alike.

Meet the Farmers
Real growers sharing their paddock-to-plate journey.

Freebies Galore
Samples, cookies, bottled water, giveaways, plenty to smile about.

Branded Storytelling
Screens, signage, and setup told McDonald’s fresh food story from start to finish.

The Impact

We helped McDonald’s show up with meaning, supporting young artists, telling fresh food stories, and leaving Tamworth with more than just good vibes. They left with fans.

We didn’t just build a pop-up, we built a story:

It felt genuine. Local farmers, local talent, real connections.
It was interactive. People got stuck in, and loved it.
It was on-brand. Everything screamed Maccas, in a good way.