Virbac Australia – Tridectin Launch
Launching Tridectin
with a technology focus.
Strategy Development | Branding & Design | Public Relations and Communications | Event Management & Activation |
Digital & New Media | Advertising & Content Marketing | Copywriting | Campaign implementation
The Challenge
Virbac Australia was launching Tridectin®, the first pre-mixed triple-active oral drench to feature moxidectin. It was a category-first and needed a campaign just as innovative to stand out and drive immediate uptake.
Our Approach
We built a launch campaign with serious cut-through, targeting two key producer groups and educating them on the benefits of smarter, combination drenching. Our approach: multi-channel, high-energy, and unapologetically bold.
Tridectin launched with more than a message, it landed with a presence. With creativity, strategy and show-stopping execution, we didn’t just introduce a product. We disrupted an industry.
The Result
Brand Identity
We created a bold, instantly recognisable visual identity, logo, packaging, and a full suite of creative assets, to position Tridectin as a premium, professional solution.
TV & Radio
Blockbuster-style TVCs paired with punchy radio spots captured attention across major regional markets, reaching hundreds of thousands of producers right where they tune in.
Print & Digital
A mix of high-impact print ads and a tightly targeted digital strategy (social, display, Google) kept Tridectin front of mind across channels.
PR & Stunts
A headline-grabbing sheep parade through a regional town put Tridectin on the map, supported by a clever ‘Platinum Ticket’ giveaway. Media coverage rolled in, TV, print, online, nationwide.
In-store & On-farm
From eye-catching point-of-sale displays to standout field day activations and practical sales collateral, we made it easy for producers to see, understand and buy.
The Impact
Massive Reach
Multi-million impressions across TV, print and digital
Real Buzz
National media attention and community engagement
Sales Momentum
A confident market entry that converted awareness into uptake
Long-term Value
A strong brand platform to support future growth
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