Primary Health Network
Bounce: Sparking a Movement for Healthier Communities.
Stakeholder Engagement | Desktop research and insights reports | Stakeholder communication matrix | Key message framework | Communications plan/strategy | Brand identity workshop | Creative brand development | Toolkit and content development | Copywriting | Campaign implementation
The Challenge
We teamed up with HNECC PHN and NSW Regional Health Partners to craft Bounce: a bold, cohesive brand platform designed to unify, elevate, and energise the conversation around healthy weight. Bounce isn’t just a paint‑job, it’s a purposeful catalyst for behaviour change.
The Hunter New England Central Coast Primary Health Network (HNECC PHN) faced a pressing public health issue: overweight and obesity were taking a toll across their communities. The goal? Equip healthcare professionals and, in turn, the people they support, with powerful, evidence‑backed messaging to inspire real change.
Our Approach
Bounce began with listening. We immersed ourselves in the community, uncovering real challenges and shared aspirations through workshops, interviews, and research. These insights became the heartbeat of a strategy built on evidence and empathy.
From that foundation, we created a messaging framework that spoke with clarity and purpose, giving every audience a voice along the care continuum. Bounce emerged not as a campaign, but as a brand with momentum—flexible, enduring, and aligned with PHN’s vision for better health.
To empower action, we delivered a complete toolkit: practical resources, training guides, and a communications plan ready for real-world impact. The result was more than a launch—it was a movement, uniting stakeholders under a single, powerful identity to drive lasting change in community health.
What mattered
Consistency Across the Care Journey
With a unified messaging framework in place, providers could share the same evidence-based story, right message, right time, empowering patients to make healthier decisions.
Community Activation
From healthy eating to active living, Bounce arms providers with the tools to champion positive lifestyle changes that resonate.
The Impact
A vibrant, enduring brand
Bounce is now the foundation for forthcoming PHN‑led health initiatives.
A comprehensive toolkit
Empowering primary care professionals to seamlessly integrate prevention strategies into everyday practice.
Amplified reach and resonance
Building healthier habits across the Hunter, New England, and Central Coast communities.
Bounce isn’t just a logo or campaign, it’s a brand-driven force for change. Through strategic collaboration, human‑centred messaging, and creative flair, we delivered more than communications. We sparked a movement.
