GrainCorp
Performance Feeds:
A Stronger Brand, A Smarter Strategy
Public Relations and Strategic Communications | Strategy and Planning| Creative Services | Digital Marketing
The Story
Performance Feeds, part of GrainCorp and Australia’s leader in livestock nutrition supplementation, partnered with us for full-service marketing and communications. Tasked with driving a national program, our goal was clear: deliver bold, impactful messaging that cuts through the noise and connects with more audiences across the livestock nutrition sector.
Our Approach
Our strategy for Performance Feeds was built on a year-round, integrated marketing framework, underpinned by a strategic communications plan and tailored creative assets. We delivered full-service support across brand, digital, and content channels, including photography, videography, and refreshed brand design.
Executing a National Marketing Program
We worked closely with the Performance Feeds team to develop a Corporate Brand Persona, a new website with improved functionality and CRM integration, and a digital “Always On” campaign aligned with seasonal livestock nutrition needs. Through deep collaboration and strategic agility, we ensured consistent brand messaging, optimised customer engagement, and seamless execution across digital, print, outdoor, and TV channels.
Our Result
The integrated campaign delivered measurable growth in both brand presence and digital performance.
Social Media Impressions
Search impressions
Increase in website users
Click Through Rate (CTR)
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