Tamworth Country Music Festival

Tamworth Country Music Festival Set to Shine Nationwide.

Public Relations | Strategic Communications | Media Relations and Management | Event Management | Editorial and Copywriting

The History

As agency of record for the Tamworth Country Music Festival (TCMF) for over 10 years, we have led the national and regional media strategy for the event, the Toyota Golden Guitar Awards, and the Toyota Star Maker competition.

TCMF spans 10 days of live programming in extreme summer conditions and includes over 400 events, 2,500 artists, multiple sponsors, partners, industry and community stakeholders, and thousands of moving parts.

Each year, our team has worked on the ground for over 12 hours per day, including the days prior and post event for bump-in and bump-out, providing hands-on media coordination and real-time issues management.

Our Approach

Our strategy was built on a four-phase PR framework, supported by detailed key messages tailored to core audience segments (young families, experience seekers, rusted-on fans). We coordinated 95 accredited media, 49 media releases and daily alerts, red carpet management for the Golden Guitar Awards, and top-tier national and regional coverage.

Delivering an event PR with Agilty
We demonstrated deep stakeholder collaboration, strategic agility, and fatigue management under high-pressure conditions, ensuring media success across all event days and contingencies.