Cootamundra Gundagai Regional Council.
Community voices
set to shape the region.
Public Relations and Strategic Communications | Stakeholder and Community Engagement | Strategy and Planning
The Challenge
Partnering with Cootamundra-Gundagai Regional Council to design and deliver a community consultation program shaping the 10-Year community strategic plan and operational plans. The project brought the community’s voice to long-term decision-making, strengthening participation, trust, and a shared vision for the future. It also aimed to enhance public confidence in Council’s planning process and reputation by ensuring every resident had the opportunity to meaningfully contribute to the region’s future priorities.
Our Approach
Guided by the IP&R Framework and the IAP2 Public Participation Spectrum, c7even delivered a four-month, multichannel engagement strategy designed to capture genuine, diverse community input.
Targeted Strategy:
Every stakeholder group was considered, including hard-to-reach audiences, with tailored engagement plans ensuring broad representation.
Community Connection:
Pop-ups, workshops, and online surveys created meaningful opportunities for residents to share their views on future priorities.
Creative Communication:
A mix of newsletters, postcards, posters, school activities, and digital and radio campaigns amplified participation and kept the community informed.
Media & PR:
Editorials, media releases, and interviews maintained transparency, built trust, and sustained momentum throughout the process.
This wasn’t just engagement. It was a strategic, inclusive approach that strengthened community voice, informed decision-making, and helped shape a shared vision for the region’s future.
Our Result
c7even’s community-first approach engaged 7,866 people, 70.42% of the region’s population, setting a new benchmark for local government consultation.
Setting the foundation
The campaign built a strong foundation for the 2022–2032 Community Strategic Plan, empowering residents to shape the region’s future.
Industry Recognised
Its success was nationally recognised with a Gold PRIA Golden Target Award for Best Community Relations and Engagement Campaign.
People Engaged
Population Engagement
Gold Pria Target Award
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